Dina Rue — Lingerie with Purpose

Empowering women to own their bodies, feel confident, and support survivors of domestic abuse.

Our Promise

At Dina Rue, confidence is more than lingerie — it’s a movement.
We donate 5% of every sale to UK charities supporting women who have experienced domestic abuse, helping to fund safe spaces, advocacy, and helplines.

When you choose Dina Rue, you’re not just wearing lingerie. You’re part of a collective empowering women everywhere.

Why We Give Back

• 1 in 4 women in England and Wales will experience domestic abuse in their lifetime.

• Every 30 seconds, police in the UK receive a domestic-abuse-related call. Less than a quarter are ever reported.

• On average, 1 woman every 5 days is killed by a current or former partner.

These aren’t just numbers. They are women — sisters, mothers, friends — who deserve safety, dignity, and freedom.

Lingerie that Empowers

• Design with purpose: Each collection is crafted to celebrate every woman’s shape, strength, and sensuality.

• Own your body: Our lingerie is a statement of confidence, not compliance.

• Empower others: Every purchase helps fund refuges, crisis lines, and advocacy for survivors.

Impact Partners

We support trusted women’s organisations:

• Refuge — operates the 24/7 National Domestic Abuse Helpline.

• Southall Black Sisters — delivers frontline support and policy change

We understand that there are lots of charities who do a great job supporting women going through domestic violence. We selected the above two because they are two charities that have a special place in our heart. We have no contract or agreement with these  charities and all donations are made through their public donation page.

We are always happy and willing to receive suggestions from our customers about other charities who you think may benefit from our donations.

Dina Rue is more than lingerie.

We are a community of women reclaiming confidence and choice — while standing shoulder to shoulder with those rebuilding their lives after abuse.